{"id":7203,"date":"2013-02-21T08:19:57","date_gmt":"2013-02-21T16:19:57","guid":{"rendered":"http:\/\/desihiphop.com\/?p=7203"},"modified":"2013-11-06T11:01:13","modified_gmt":"2013-11-06T19:01:13","slug":"hiphop-goes-global-major-brands-use-hiphop-to-target-the-indian-market","status":"publish","type":"post","link":"https:\/\/jcsoftwaresolution.com\/desihiphop\/hiphop-goes-global-major-brands-use-hiphop-to-target-the-indian-market\/570819","title":{"rendered":"HipHop Goes Global, Major Brands Use HipHop To Target The Indian Market"},"content":{"rendered":"<p>HipHop is global and major brands like Adidas and Halls are tapping into Mumbai&#8217;s burgeoning HipHop audience.  Reminiscent of the 80&#8217;s in America with fresh rhymes, fresh paint, fresh kicks and fancy footwork &#8211; major brands recognize the ability of HipHop to carry a message and influence the younger generations.  This also gives rise to an entire economy providing talented emcees, bboys, DJ&#8217;s and graffiti artists an opportunity to showcase their talent outside of low-grade youtube videos.<\/p>\n<p>Check out the Adidas campaign #unitealloriginals showcasing <a title=\"BBoys Battle in India \u2013 SoulJam \u2013 A Jam To Die For!\" href=\"http:\/\/desihiphop.com\/bboys-battle-in-india-souljam-a-jam-to-die-for\/\">bboys<\/a>, graffiti artists, poppers and skaters to encourage &#8220;unity&#8221; and &#8220;originality&#8221; through their brand:<\/p>\n<p>And here is Hall&#8217;s campaign &#8220;Saans Le, Udaan Le&#8221; literally translating to &#8220;Take a Breath, Take a Leap&#8221;. Lyrics written and recorded by <a title=\"Microphon3 \u2013 INGA (Music Video)\" href=\"http:\/\/desihiphop.com\/microphon3-inga-music-video\/\">Microphon3<\/a>, a local hiphop artist, this campaign takes a bboy going to a competition who is unsure of himself and ends up killing it on the dance floor after eating a Halls!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HipHop is global and major brands like Adidas and Halls are tapping into Mumbai&#8217;s burgeoning HipHop audience. Reminiscent of the 80&#8217;s in America with fresh rhymes, fresh paint, fresh kicks and fancy footwork &#8211; major brands recognize the ability of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[1197],"class_list":["post-7203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-news","tag-microphon3"],"acf":[],"_links":{"self":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/posts\/7203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/comments?post=7203"}],"version-history":[{"count":0,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/posts\/7203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/media\/7204"}],"wp:attachment":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/media?parent=7203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/categories?post=7203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/tags?post=7203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}