{"id":5348,"date":"2012-10-10T00:52:34","date_gmt":"2012-10-10T00:52:34","guid":{"rendered":"http:\/\/desihiphop.com\/?p=5348"},"modified":"2012-10-11T16:28:22","modified_gmt":"2012-10-11T16:28:22","slug":"jay-z-features-raje-shwari-collaboration-in-nba-2k13-trailer","status":"publish","type":"post","link":"https:\/\/jcsoftwaresolution.com\/desihiphop\/jay-z-features-raje-shwari-collaboration-in-nba-2k13-trailer\/340052","title":{"rendered":"Jay-Z Features Raj\u00e9 Shwari Collaboration in NBA 2K13 Trailer"},"content":{"rendered":"<p>Jay-Z, the ever-expanding Hip-Hop Mogul always looking for new ways to develop his brand and empire, has entered a global arena that he is likely to dominate, as mostly everything else he touches. In his latest venture, Jay-Z takes his keen eye, ear and his music to the video gaming industry as an Executive Producer for mega popular NBA 2K13. With the game\u2019s recent release on October 2, Jay-Z\u2019s attachment to this highly anticipated project has the hype and sales numbers racking up by the minute to what is already staggering heights, and it\u2019s only a week out. With both the basketball and holiday season ahead, the project is sure to produce record-breaking numbers for the franchise.<br \/>\nThe special surprise on this soundtrack for the cult following of what is probably the most well known Desi name to crossover into the Hip-Hop scene is his choice to feature his collaboration with Raj\u00e9 Shwari, \u201cThe Bounce\u201d from his classic Blueprint 2 album on the project\u2019s soundtrack. The song was even his personal choice to be used as the background music for the NBA 2K13\u2019s official trailer.<\/p>\n<p>2K Sports reveals that Jay-Z handpicked each song on the game\u2019s soundtrack. Hov [Jay-Z] comments, \u201cThis has been a unique opportunity to collaborate with 2K Sports and be a part of one of the best sports video games in history. NBA 2K13 will be the next evolution in sports and basketball culture, and I\u2019m ready to usher in the new era of the franchise.\u201d<\/p>\n<p>Timbaland, the producer behind \u201cThe Bounce\u201d, and as Raj\u00e9 herself credits, the mentor to break her into the music scene, shares the sentiment \u201cI never think of the longevity of any of my songs, but I am extremely pleased with the lasting effect of this one.\u201d What he\u2019s referring to is the Hip-Hop and Hindi fusion that Raj\u00e9 Shwari brought to the records they worked on together starting nearly a decade ago (Indian Flute, The Flyest, The Bounce) still sounding fresh and ready for a growing global market today.<\/p>\n<p>Raje\u2019s response to being included on such a major project is, \u201cI\u2019m beside myself with excitement. As an artist, it\u2019s been a long time for me to have such a personal victory to celebrate, and for that I\u2019m so grateful to Jay and Tim. But honestly I\u2019m so much more excited for our collective scene, this just validates my mission to keep our fusion and sound relevant. All I\u2019ve been saying to anyone in the industry who\u2019ll listen is, we are here to stay. So big ups to Jay for pulling me off the bench and putting me back in the game,\u201d she laughs.<\/p>\n<p>Raj\u00e9 Shwari seems to have set her sights on accomplishing what Moguls before her have set as the standard like Jay Z, being the CEO of her own newly launched label, BollyHood Records, established in 2011. This past June with the release of her single \u201cReady for Me.\u201d, and music video release coming in October to be followed by a rumored mixtape called \u201cI\u2019m Famous in BollyHood.\u201d<\/p>\n<p>Check out the trailer for the new NBA 2K13:<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/WSpXYcCmHuY\" frameborder=\"0\" width=\"615\" height=\"380\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jay-Z, the ever-expanding Hip-Hop Mogul always looking for new ways to develop his brand and empire, has entered a global arena that he is likely to dominate, as mostly everything else he touches. In his latest venture, Jay-Z takes his&#8230;<\/p>\n","protected":false},"author":141,"featured_media":5349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/posts\/5348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/comments?post=5348"}],"version-history":[{"count":0,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/posts\/5348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/media\/5349"}],"wp:attachment":[{"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/media?parent=5348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/categories?post=5348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jcsoftwaresolution.com\/desihiphop\/wp-json\/wp\/v2\/tags?post=5348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}