{"id":20589,"date":"2016-07-12T14:38:19","date_gmt":"2016-07-12T09:08:19","guid":{"rendered":"http:\/\/www.desihiphop.com\/?p=19063"},"modified":"2016-08-17T16:16:56","modified_gmt":"2016-08-17T10:46:56","slug":"nike-da-da-ding","status":"publish","type":"post","link":"https:\/\/jcsoftwaresolution.com\/desihiphop\/nike-da-da-ding\/191438","title":{"rendered":"Nike – Da Da Ding"},"content":{"rendered":"

The song is upbeat and really catchy and the visual content is equally powerful. This new Nike ad<\/strong> features a bunch of Indian women athletes and Nike\u2019s brand ambassador in India, Deepika Padukone<\/strong>. The lyrics of the video \u201cI cannot back down. I cannot give up. I won\u2019t take no for an answer. Ay girl let\u2019s do this. My competition is myself\u2026<\/em>\u201d urge women to get out and play a sport; focus on their goals and achieve them.<\/p>\n

\"Nike<\/p>\n

The video also features other Indian women athletes including Joshna Chinappa<\/strong> (Squash), Rani Rampal<\/strong> (Hockey), Harmanpreet Kaur<\/strong> (Cricket), Jyoti Ann Burrett<\/strong> (Football), among others. Deepika also released a statement about how a sport can really change your life. Her struggle with depression was the darkest times and sports saved her from sinking.<\/p>\n

The goal of the campaign created by Nike and Wieden+Kennedy was to inspire more women to play a sport; they also wanted this to be part of a larger idea of sports changing a person and helping him or her through tough times.\u00a0The campaign was shot in Mumbai over a course of six days and directed by Francois Rousselet who has made videos for the likes of Kanye West<\/a>. The lyrics were written by rapper Gizzle along with Wieden+Kennedy and produced by Genera8ion who produced M.I.A\u2019s album Matangi.<\/p>\n